In this episode, Sara shares her wariness and skepticism of testimonials.
In this episode, Sara and Katie discuss how they use funnels in their online businesses as a form of marketing, and how to set up intentional funnels in order to encourage people to go from passively following you, to actively purchasing products and services.
In this episode, Katie gets real about how much lead magnets drive her nuts, and what to consider about how they communicate about your values.
In this episode, Sara and Katie discuss how to market their work in conversations, networking, conferences, or presentations.
In this episode, Sara gets real about how she struggles with doing social media marketing effectively and Katie suggests ways to deal with the social media marketing aspects of running a business.
In this episode, Katie and Sara talk about the buzzword “content marketing” and what it actually means, and how it’s actually one of the more natural ways of engaging in marketing.