In this episode, Sara shares her wariness and skepticism of testimonials. We discuss the different ways to leverage testimonials and warm referrals as a marketing strategy. We share the ways that “word of mouth” marketing from clients work to market our services and products. We talk about the pros and cons of affiliate marketing.
- How do we use (or not use) testimonials to market our services?
- How might testimonials be useful? How are they not useful?
- What are warm referrals and how have our businesses benefited from them?
- What are our thoughts about affiliate marketing our products or services?
Other things mentioned in this episode:
If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.
Thanks for listening!