Make Your Way is a podcast all about working on your own terms. Join Sara and Katie as they share about how they are running their small businesses with intention and purpose.

Tune in for insights, examples, and advice on topics such as marketing, working with clients, branding your business, building confidence, and much more.

Happy listening!

Browse Previous Episodes

MYW 43: Sales Funnels

MYW 43: Sales Funnels

In this episode, Sara and Katie discuss how they use funnels in their online businesses as a form of marketing, and how to set up intentional funnels in order to encourage people to go from passively following you, to actively purchasing products and services.

MYW 42: Lead Magnets

MYW 42: Lead Magnets

In this episode, Katie gets real about how much lead magnets drive her nuts, and what to consider about how they communicate about your values.

MYW 41: Face-to-Face Marketing

MYW 41: Face-to-Face Marketing

In this episode, Sara and Katie discuss how to market their work in conversations, networking, conferences, or presentations.

MYW 40: Social Media Marketing

MYW 40: Social Media Marketing

In this episode, Sara gets real about how she struggles with doing social media marketing effectively and Katie suggests ways to deal with the social media marketing aspects of running a business.

MYW 39: Content Marketing

MYW 39: Content Marketing

In this episode, Katie and Sara talk about the buzzword “content marketing” and what it actually means, and how it’s actually one of the more natural ways of engaging in marketing.

MYW 38: Email Lists

MYW 38: Email Lists

In this episode, Sara and Katie discuss the ways we use email lists to market our businesses, and what growth strategies we’ve tried.